A few weeks ago I was in Chicago spending some time with my uncle — who happens to be a big Chicago Bulls fan — as the NBA regular season was coming to an end. At that point in time Derrick Rose was making his comeback into the lineup and the hype around the team was starting to get bigger and bigger. Fast forward a few weeks and we now see the Bulls have been eliminated by the Cavaliers, bringing another end to a Bulls season without a title.
I got into a very interesting conversation with my uncle about the NBA and the fan bases from team to team.
My uncle, who is 46, has been a Bulls fan his entire life. In fact, all of his teams are Chicago teams: Bears, Blackhawks, White Sox, you name it. But what my 46-year old uncle couldn’t understand was the state of NBA “fans.”
Let me just get to the point here. More and more NBA fans are becoming “player fans.” Meaning, there are LeBron fans, Kobe fans, Durant fans, etc. Not every basketball fan is like this, obviously, but the point I am making here (and the point I was trying to make to my uncle) is that there is a growing trend in the sport of basketball, and that is fans associating themselves as fans of particular players as opposed to fans of actual teams.
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